re Games for Enhanced Customer Insights

Content:

re game and chris wormley newsthe valuable information it brought to light.

re Game?

ning and informative. For instance, instead of asking directly about ferences, you could ask participants to collect items or complete a puzzle that reveals their choices.

Possible Questions and Content

1. Imagine Shopping Se – Participants are asked to choose items from a virtual shopping se, with each choice providing insight into their spending habits and ferences.

*Example*: As you pare for a shopping se, which items would you buy first? A luxury watch, a hightech gadget, or a designer handbag? This question reveals whether participants are impulsive buyers, tech enthusiasts, or brandconscious shoppers.

2. Memory Challenge – Participants are sented with a list of items and asked to remember them. The items can be related to the product or service youre researching.

*Example*: Remember the last 5 items you purchased. Were they related to our product category? If so, how often do you buy from this category? This helps in understanding the frequency of purchase and brand loyalty.

3. Matching Game – Participants are asked to match products with their attributes or features. This can be especially useful for assessing brand perception.

*Example*: Match each of the following product features with the correct brand. Which brand do you associate with innovation? Which with reliability? This helps in identifying brand stereotypes and associations.

RealLife Application

nable and ecofriendly clothing, which led to a significant shift in the brands marketing strategy and product development.

Conclusion

ning and relevant to the research objectives.